Life Makeover Show - Saturday 8 November - The Hove Centre - Hove Town Hall

Show Marketing Campaign

A comprehensive marketing & PR campaign will attract visitors to the Life Makeover Show. It will run continuously for the eight weeks prior to the show to attract a pre-qualified audience of the 'right' people.

ADVERTISING - Display advertising in key media across the city including: The Argus / Argus Lite, Latest 7, Latest Wave, Absolute Brighton, The Insight and Rocks Online
TARGETED LEAFLET DISTRIBUTION - 20,000 leaflets distributed to 500 locations across the city including: key retail outlets; entertainment venues; cafes/delis; restaurants/takeaways; hotels & guest houses; bars/ pubs/clubs; health clubs; natural health centres; sports, fitness & leisure centres; theatres/cinemas; visitor information centres; universities & colleges; libraries; community centres; hairdressers; launderettes; local businesses
TARGETED POSTER DISPLAY - 150 posters displayed in key locations across the city including: key retail outlets; cafes/delis; restaurants/takeaways; bars/pubs/clubs; health clubs; natural health centres; sports, fitness & leisure centres; community centres; local businesses
PR - Press information distributed to relevant media to secure editorial & feature coverage; press relations; generous allocations of free tickets provided to publications for competition prizes
ONLINE - Targeted pay-per-click advertising; banner and social network advertising; comprehensive show website; logos & links on websites of all exhibitors, sponsors & partners; listings on 'What's On' websites
CO-OPERATIVE EXHIBITOR MARKETING - Free allocations of leaflets, complimentary tickets and posters provided to all exhibitors to invite key clients/prospects; logos/banners sent to exhibitors to undertake their own marketing
NETWORKING - Event promoted via local business, coaching and marketing network groups across the city

The Life Makeover Show Spring 2008 attracted over 500 visitors in just one day, with many exhibitors commenting on the high-quality of the attendance.

Show Marketing Coverage

Please find below marketing coverage that appeared for the first Life Makeover Show, that took place on 26th April 2008:

(Click on thumbnail image to launch full-size version - downloads may take a minute or so)